— At least 2 years of demonstrated work experience as a Content Marketer;
— Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.;
— Having an editorial mindset and the ability to align content with our target audience’s needs;
— Excellent communication skills;
— Exceptional writing and verbal skills in English;
— Excellent understanding of inbound marketing and how to implement it through content marketing (Hubspot Inbound Marketing certification is desired);
— Bachelor’s degree in Marketing, Linguistics, Journalism or another relevant domain is preferred;
— Familiarity with WordPress or other Content Management Software is an advantage.
— Plan and execute content marketing strategies that help the company achieve its business goals;
— Ensure that website copy is aligned with the marketing strategy and that the key value proposition, positioning, and competitive advantages of HYS Enterprise are clearly communicated across the website;
— Create various content pieces including blog posts, social media posts, email copies, lead magnets and presentations on a regular basis;
— Generate ideas for landing pages, their structure, and create copies for them;
— Develop and manage a blogging strategy;
— Work with designers, product marketing, and sales to create high quality materials for our prospects and clients;
— Proofread, edit, and improve existing content where necessary.